By repurposing event florals, a Minnesota-based nonprofit delivers joy to people living with memory loss or long-term illness.

In this post, I disassemble my floral kit and share the 411 on the design tools I use to make flower magic.

Sharing observations, resources and working solutions for a more sustainable floral industry.

Channeling our analysis powers for good and asking what makes a great freelance florist? Read my quick tips on how to slay the day while slinging stems!

Learning. Growing. Adapting. Some reflections & highlights on Fresh Cut Design’s first year in business.